Essential Remodeling

Based in New York City, Essential Remodeling needed a standout brand to compete in the high-stakes world of luxury renovations. I led a full brand strategy and visual identity from the ground up—defining their positioning, crafting marketing messaging, and building a look that speaks to multi-million dollar clients. The result? A refined, confident brand that now ranks #1 on Google for key search terms and continues to attract top-tier projects across the city.