City of Idaho Springs
Helping a small mountain town find its true voice and modern identity.
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Problem
Idaho Springs needed a clear story and a modern identity that felt true to the people who live there. The town struggled with mixed messages, dated visuals, and no shared direction across departments or businesses. They wanted a brand that respected their history, spoke to locals, and helped visitors see more than the highway exit.
Solution
I built a full brand system shaped around real users, town values, and their story of discovery. I created workshops, defined the message, shaped the tone, and built a visual identity that felt natural and honest. The work gave the town a clear voice, a consistent look, and tools they can use for years.
A modern identity rooted in people, place, and history.
Idaho Springs sits right off the interstate, which makes it easy to overlook. My goal was to help the town tell a clear story, one that felt grounded in its past but spoke to who they are today. I ran a full discovery process with town leaders, business owners, and residents to understand what the town values and how they want to be seen.
From that work came a simple idea, “Where Stories Live.” The identity blends history, community, and everyday life, not as a museum piece but as something active and ongoing. I shaped the tone, the message, the color system, and the full visual language with a focus on clarity and honesty.
The new identity gives Idaho Springs a steady foundation. It helps them speak with one voice and gives local businesses a system they can use without feeling boxed in. It is practical, easy to understand, and built to grow with the town.
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