Inbox Monster
Giving a fast-growing SaaS team a clear, confident visual identity.
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Problem
Inbox Monster was scaling fast, but their brand wasn’t keeping pace. The logo felt dated, the visuals lacked consistency, and nothing reflected the maturity of a growing B2B platform. They needed a cleaner identity that showed their value in a simple, professional way without losing the energy that made the company stand out.
Solution
I refined the logo, built a modern visual system, and set clear standards the team could use across product, sales, and marketing. The new identity gave Inbox Monster a polished look and steadier foundation, helping them show up with clarity in a crowded SaaS landscape.
A sharper, steadier identity for a scaling platform.
The work started with the mark. Inbox Monster’s logo had personality, but it needed refinement to work across digital screens and high-growth use cases. I cleaned the shapes, tightened the structure, and built rules that kept the character intact while improving readability.
From there, I shaped a full visual system. The new color palette, typography choices, and layout patterns gave the team the flexibility they needed for sales decks, product marketing, and investor materials. Everything was built around clarity, focus, and consistency.
The brand now supports the company as it grows. It looks professional, reads clean on every platform, and gives the team the tools they need to communicate with confidence.
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