Manitou Life
Creating a quiet, design-driven brand for a Northern Michigan rental company.
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Problem
Manitou Life wanted a brand that reflected the calm, elevated experience of their properties, but their existing look didn’t capture the feeling guests had when they arrived. The visuals lacked cohesion, the message wasn’t clear, and nothing tied back to the sense of place that makes Northern Michigan special. They needed a brand that felt peaceful, modern, and true to their guest experience.
Solution
I built a brand system shaped around calm tones, simple design, and a steady voice. The identity reflects the slow mornings, quiet shoreline, and design-focused feel guests experience during their stay. The system gave Manitou Life a consistent look and message they could use across every touchpoint.
A brand shaped by place, comfort, and thoughtful design.
The work started with understanding what guests valued. Manitou Life isn’t about loud amenities or fast-paced travel. It’s about calm spaces, smooth experiences, and small design details that make each stay feel intentional. The brand needed to express that without overcomplicating the story.
The visual identity leans on soft colors, clear typography, and simple marks that feel rooted in Northern Michigan. It works across signage, digital tools, and property materials without feeling forced. The tone stays warm and steady, helping guests understand what to expect before they arrive.
The final system gives Manitou Life a strong foundation as they grow. It reflects the experience they offer, supports their marketing needs, and gives guests a sense of place before they even book.
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