Taog
Building a bold natural wellness brand with clear attitude and simple clarity.
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Problem
Taog wanted to enter the wellness space with a product rooted in traditional Chinese herbs, but the market was crowded with look-alike packaging and weak stories. They needed a visual identity and message that felt confident, modern, and trustworthy without slipping into the usual wellness clichés. The challenge was balancing heritage with a sharp, premium feel.
Solution
I created a visual identity that mixed clean design with a strong point of view. The logo, color system, and packaging were built to feel modern and grounded, giving Taog a distinct presence on shelves. The tone was kept simple, direct, and confident, helping the brand speak clearly about natural pain relief without overpromising.
A fresh take on natural pain relief.
Taog’s story came from its ingredients, so the identity needed to feel honest and uncluttered. I built a visual system that let the product speak for itself while giving the brand a sharp edge. The mark and packaging were kept bold and readable to stand out next to softer wellness brands.
The system also needed range. Taog had multiple product types and forms, so I created a packaging approach that scaled smoothly across sizes without losing clarity. The result was a brand that felt premium but still approachable, rooted in tradition but shaped for a modern buyer.
Taog now has a design system that supports the full product line and helps buyers understand the benefits quickly. It gives the team a steady platform for future growth while keeping the brand simple and recognizable.
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