WEKA
Designing a fast, modern visual system for a high-performance data platform.
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Problem
WEKA needed a visual direction that matched the speed and power of their product. The existing system felt dated and didn’t reflect the scale of the platform or the creative vision Signal Factory was building. They needed a look that felt technical, modern, and human without slipping into cold enterprise design.
Solution
Working with the team at Signal Factory, I helped design a visual system that balances motion, energy, and clarity. My work focused on layout, typography, grids, and early art direction that shaped how WEKA shows its performance story across digital and brand assets.
Bringing speed, structure, and clarity into a cohesive design system.
At Signal Factory, the creative team set the vision for a visual language built on movement and structured energy. I contributed by shaping layouts, refining typography, and building patterns that brought the concept to life in a practical way. The goal was to create a system that felt fast without feeling chaotic.
A key part of the work was creating a layout grid that could support complex information while keeping pages clean and readable. The rhythm of the system carried across marketing pages, product materials, and branded assets. I also helped design components and visual elements that supported the new direction, grounding the brand in a modern, high-performance feel.
The result is a design system that feels fast, structured, and clear. It gives WEKA a strong visual base while staying true to the creative direction established by the Signal Factory team.
( Credits )
Agency // The Signal Factory
VP Strategy: Johnathon Gates
Creative Director: Nate Fenimore
Art Director/Designer: Sarah Fabian-Jones
year
2025
category
Branding and Identity
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